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{"id":6927,"date":"2011-10-31T07:15:27","date_gmt":"2011-10-31T12:15:27","guid":{"rendered":"https:\/\/www.indiehiphop.net\/?p=6927"},"modified":"2011-10-31T03:02:48","modified_gmt":"2011-10-31T08:02:48","slug":"how-they-came-up-the-tyler-the-creator-story","status":"publish","type":"post","link":"https:\/\/www.indiehiphop.net\/how-they-came-up-the-tyler-the-creator-story\/","title":{"rendered":"How They Came Up: The Tyler The Creator Story"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Without a doubt Tyler, The Creator is in fact, a creator. He started the 11 member skateboard group called Odd Future Wolf Gang Kill Them All (OFWGKTA) and he self-produces his own music. In addition, he directed his own video \u2018Yonkers\u2019 which reached over 2.5 million views on YouTube after being co-signed by Kanye West. There seems to be an element of irony in the name Odd Future because the future does seem a bit odd. Let\u2019s consider that OFWGKTA are almost a record label on their own. They write, produce, record, design, and film. And with the internet at their disposal, they are a force to be reckoned with. Their website and blog via Tumblr is incredibly well put-together and ran by the members themselves. And the connection they\u2019ve built with their fans can be described as exceptional. Furthermore, their manager Chris Clancy, a former Interscope executive takes an unconventional approach to managing their careers; which can be demonstrated by their recent deal with Sony RED Distribution. The deal allows them to have their own label and keep full creative control. Still we can\u2019t forget that although not unheard of, it is a bit bizarre to see the kind of shows they put on. Odd Future shows are complete with gnomes, masks, and stage-diving; similar to what you\u2019d get from a rock concert. Tyler and Odd Future are so different and so offensive but yet so artistic and genius at the same time. Often misunderstood, there\u2019s something refreshing about Tyler\u2019s unique lyrics and off-the-wall persona. Tyler is evidence that the craziest ideas end up being the best ideas. Odd Future? Indeed.<\/p>\n