If someone were to Google you as a rap artist, how many results would come up before getting to your website, YouTube videos, or Facebook page? As an artist, it is smart to consider SEO (Search Engine Optimization) to maximize your marketing efforts. Doing so will allow more visitors to your websites and bolster your fan base. To illustrate, Roscoe Dash didn’t used to be Roscoe Dash. His stage name was previously ATL. But he understood that the name ATL is synonymous with so many things in Atlanta that it would be hard for fans to find him online, hence the name change. Whether or not you can appreciate Roscoe Dash’s music, one thing is for sure, he knows the business of music. He understands that in order to succeed in the game, you must grasp the concept of being marketable. Equally important, he is a well rounded artist who not only raps, but he sings and writes hooks for other rap artists. In the role of an artist signed to an independent label (MyndState, Zone 4) and a major label as the distributor (Interscope Records), his story demonstrates that being knowledgeable and versatile puts you steps ahead of the rest.
- Jeffery Johnson Jr. AKA Roscoe Dash was born on April 2, 1990 in Atlanta, Georgia.
- He has one younger brother, two younger stepbrothers, and two younger half-sisters.
- Roscoe Dash also has one daughter that he had when he was 15 years old.
- Roscoe played basketball and football from 9 years old till he was a junior in high school.
- He was kicked out of eight high schools and music became his creative outlet.
- Roscoe has been making music when he was in the 6th grade but started taking it seriously when he became a teenager.
- Roscoe Dash changed his name from ATL to Roscoe Dash because he wanted a name that was original and catchy.
- He came up with the name Roscoe Dash from Googleing superheroes.
- Some of Roscoe’s musical influences growing up were Outkast, T.I. Biggie, Tupac, and Lil Wayne. But he says he listens to more than just hip hop.
- He was supposed to drop his debut album Ready Set Go (originally called The Juice) in November of 2009 but was leaked and then pushed back several times.
- In 2009 Roscoe released his first mixtape called Can’t Catch the Lambo hosted by DJ Kutt Throat.
- In January 2010, Roscoe Dash was signed to Palow da Don’s label Zone 4 with Interscope Records as the distributor.
- After the release of his first mixtape, he released his first single, All the Way Turnt Up featuring Soulja Boy in January 2010.
- The single All the Way Turnt Up was at the center of controversy for Roscoe Dash because it was originally released by Travis Porter but the song was written by Roscoe Dash and was supposed to be Roscoe’s song featuring Travis Porter.
- All the Way Turnt Up reached within the top fifty of the Billboard Hot 100 and in the top twenty of the Hot R&B/Hip Hop and Rap charts.
- In September 2010, he released his second mixtape called Demolition 2020.
- In August of 2010, Roscoe released the mixtape Dash Effect.
- His EP called J.U.I.C.E. was released in late 2011
- Roscoe co-wrote Marvin Gaye and Chardonnay with Big Sean and Kanye West.
- Kanye originally contacted Roscoe to work on the Watch The Throne album but ended up working on Big Sean’s album.
- In addition to working with Big Sean and Kanye West, Roscoe Dash has worked with several artists including Wale, Waka Flocka Flame, Tony Yayo, 50 Cent, Fabolous, and Maino.
- Currently Roscoe Dash is working on a collaboration mixtape with other artists called Jigger What: The Next Level.
Roscoe’s advice to up and coming MC’s: “Keep pushing no matter what and don’t let somebody tell you that you can’t do something. I feel like as long as you get out there and get the support of the people around you, in your neighborhood, your environment or wherever you’re at, You really have no choice but to succeed. They’re going to tell you what you need to know as far as making your music better anyway. So that’s going to speak for itself. All you have to do is really build a relationship with your fans and build that fan base.”
“Don’t let anybody stop you from doing what you want to do. It’s all about grindin it’s all about getting out there in the streets and making it happen for yourself. Nobody’s going to do it for you. At the end of the day when you make it, your gonna live it up by yourself so make sure you get out there and grind it out and make it for yourself as well.”
Post by: Rosie J – music marketer
@StudioDiva
